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WordPress Termonology: What is a Trackback?

October 18th, 2009 Leave a comment Go to comments

Note: The following is made available under GPL from http://codex.wordpress.org/GPL. It may be edited a little from its original form, but probably not a lot. There is no guarantee this information is accurate…use at your own risk.
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Trackbacks in WordPress

Trackbacks were originally developed by SixApart, creators of the MovableType blog package.

In a nutshell, TrackBack was designed to provide a method of notification between websites: it is a method of person A saying to person B, “This is something you may be interested in.” To do that, person A sends a TrackBack ping to person B.

A better explanation is this:

  • Person A writes something on their blog.
  • Person B wants to comment on Person A’s blog, but wants her own readers to see what she had to say, and be able to comment on her own blog
  • Person B posts on her own blog and sends a trackback to Person A’s blog
  • Person A’s blog receives the trackback, and displays it as a comment to the original post. This comment contains a link to Person B’s post

The idea here is that more people are introduced to the conversation (both Person A’s and Person B’s readers can follow links to the other’s post), and that there is a level of authenticity to the trackback comments because they originated from another weblog. Unfortunately, there is no actual verification performed on the incoming trackback, and indeed they can even be faked.

Most trackbacks send to Person A only a small portion (called an “excerpt”) of what Person B had to say. This is meant to act as a “teaser”, letting Person A (and his readers) see some of what Person B had to say, and encouraging them all to click over to Person B’s site to read the rest (and possibly comment).

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